Nivea Menegry – Social Media Campaign

Saracen OMD has just launched an innovative social media campaign for NIVEA Menergy.

The campaign revolves around a Facebook competition that allows contestants to post pictures of themselves interacting with the NIVEA Menergy brand.

Winners will receive gift hampers and will be announced every week. To vote for photos, people have to be “fans” of the “NiveaMenergy.co.ke Facebook page”.

URL – http://www.niveamenergy.co.ke

This is really innovative as it shows how brands can utilise social media for engagement with their customers and brand champions. Brand equity and awareness are increased through the promise of rewards. People will be seeing, talking and experiencing your brand.

We look forward to seeing more of this on the local scene..

Zj

ForgetMeNot

Africa’s Message Optimiser (MO) platform bridges the gap between PC and mobile messaging by providing internet messaging on every mobile phone via eTXT’s.

An eTXT is a message which can be sent and received seamlessly as an SMS, an email or chat message on any carriers network via SMS. No need for downloads to the phone, internet, PC access or a change in user behaviour.

Components of an Information Architecture

Information Architecture ConceptsInformation architecture (IA) refers to the structure or organization of your [organization's] website.

It describes the ways in which the different pages of your site relate to one another and ensures information is organized in a consistent and predictable way on each page.

It involves steps such as:

• assessing existing and needed content,

• organizing the pages,

• providing clues to help use the site efficiently, and

• developing navigational structure

An information architecture should contain the following components:

  1. Client Brief
  2. Objectives/Goals Declaration
  3. Audience Profiles
  4. Content Inventory
  5. Content Map
  6. Site Map
  7. Page Wire frames
  8. Tasks Grid
  9. Usability Tests

For more information on Information Architecture development send us an email at info(at)zilojo.com

Internet Protocol version 6 (IPv6)

IPv6Internet Protocol version 6 (IPv6) is an Internet Protocol version which is designed to succeed IPv4, the first implementation which is still in dominant use currently. It is an Internet Layer protocol for packet-switched internetworks. The main driving force for the redesign of Internet Protocol is the foreseeable IPv4 address exhaustion. IPv6 was defined in December 1998 by the Internet Engineering Task Force (IETF) with the publication of an Internet standard specification, RFC 2460.

IPv6 has a vastly larger address space than IPv4. This results from the use of a 128-bit address, whereas IPv4 uses only 32 bits. The new address space thus supports 2128 (about 3.4×1038) addresses. This expansion provides flexibility in allocating addresses and routing traffic and eliminates the primary need for network address translation (NAT), which gained widespread deployment as an effort to alleviate IPv4 address exhaustion.

IPv6 also implements new features that simplify aspects of address assignment (stateless address autoconfiguration) and network renumbering (prefix and router announcements) when changing Internet connectivity providers. The IPv6 subnet size has been standardized by fixing the size of the host identifier portion of an address to 64 bits to facilitate an automatic mechanism for forming the host identifier from Link Layer media addressing information (MAC address).

Source: http://en.wikipedia.org/wiki/IPv6

234 million banners served to Kenyans through BuzzCity AdNetwork in Q2 2010

BuzzCity LogoKenya is ranked 6th place in the BuzzCity report.

This is a growth of 243% over Q1.

The world ranking is as follows:
1. Indonesia
2. India
3. United States
4. South Africa
5. Vietnam
6. Kenya
7. Canada
8. United Kingdom
9. Saudi Arabia
10. Brunei

What caused this spike?

 Web Search Interest - Kenya, Apr-Jun 2010

Zj

Website Strategy Development 1 – Define Your Target Market

The Customer is King.

Who is your customer? How do you define them?

Below are simple tips courtesy of Inc.com that can help you define your target market:

1. Look at Your Current Customer Base
2. Check Out Your Competition
3. Analyze Your Product/Service
4. Choose Specific Demographics to Target
5. Consider the Psychographics of Your Target
6. Evaluate Your Decision

Happy targeting…
Zj

HTML5 – Opportunities for Web 3.0

“People keep asking what Web 3.0 is. I think maybe when you’ve got an overlay of scalable vector graphics – everything rippling and folding and looking misty — on Web 2.0 and access to a semantic Web integrated across a huge space of data, you’ll have access to an unbelievable data resource…”
– Tim Berners-Lee, 2006

Supported Features in HTML5

1. Browser Storage (Cache & Database)
Ability to store information on the client browser even after internet connection interruptions (T.I.A)
Ability to store information across web sessions on the client.
Ability to store db information and manipulate it on the client browser. Tabular data, Calculations, Statistics e.t.c can now be done on the browser.

2. Application Cache API
Greatly reduce the need to pull assets from the central servers.
Minimal data usage for PayAsYouGo Internet users. (T.I.A)

3. Web Workers
Background jobs can be undertaken on the browser. Divide large work asynchronously to Workers. “Multi-threaded”.

4. Web Sockets
Communicate directly with servers through web sockets. No longer have to use Java, Active-X for non-HTTP communication.

5. Notifications
Utilize the browser system. No more ugly Alert/Prompt e.t.c. Can be styled minimally.

6. Drag and drop
Can use this as a way to increase interactivity and enrich the user interface.

7. Geolocation
Built into the browser. Use of location-aware web applications such as Local search.

8. Microdata
Standards compliance and better SEO. Enhance your search engine results by providing additional context.

9. ARIA attributes
Implement widgets in HTML like sliders e.t.c for increased interactivity and experience.

10. New form field types
Reduced Javascript code for form validation. Use of new form types like color selector & search.

11. Audio + Video
No flash players to play video. Direct embedding. Reduced application footprint.

12. Canvas / Canvas 3D (WebGL)
2D Image rendering on the fly.
3D graphics api on your browser.

13. Text wrapping / Columns / Text stroke / Opacity / Rounded corners
Better use of Text/Typography/Transparency in visual design.

14. Background enhancements / Transitions / Transforms / Animations
Background resizing and Multiple backgrounds.
Animating / Rotating / Transforming content placement.

Need to build a HTML5 web app? Talk to us at info(at)zilojo.com

So you are a Technology Entreprenuer? – Part 2

Inc.com LogoInc.com defines 5 types of Entrepreneurs which one are you?

Home-run Sluggers
Home-run sluggers want to change the world in a big and obvious way, says serial entrepreneur John Warrillow. They are not thrilled with incremental success, and the trend toward serial entrepreneurship is not necessarily appealing to them. Sluggers would rather make a single business their life’s work, and make it big (if at all.) They are not as amenable to early exits or succession planning. Fred Smith of FedEx is an obvious example of a slugger.

On-base Hitter
Think of business owners who have a series of successful business start-ups to their name as you would hitters in baseball who have a high on-base percentage. Like the on-base hitter, these entrepreneurs are content to achieve success in bite-sized bits on a regular basis, rather than all in one flourish. Rene Lacarte fits this description. The founder of PayCycle and Bills.com has launched a serious of similiar businesses in the online payment field. Each has been a success, though none has been a bullseye.

Fact Finders
Fact Finders, as defined by the Kolbe personality test, are entrepreneurs who seek details before making decisions. Just as picking at a single yarn in an old sweater unravels it, each answer to a fact finder’s question triggers a new set of questions. The fact finder seeks out the answers to his or her questions before making decisions.

Follow-Through
Follow-Through entrepreneurs love systems, according to the Kolbe test. In fact, creating a system is how they react when confronted with the chaos created by any start-up enterprise. Follow-Through entrepreneurs think in a linear fashion, where Step 1 leads to Step 2 and so on. Their companies tend to operate by methodology (think Six Sigma) and to reward employees for continuous process improvement.

Implementers
Implementers, the Kolbe test says, live in the physical world and enjoy building and fixing things. They are innovative by nature, and always looking to build the proverbial better mousetrap. Implementers thrive in environments that allow them to work with their hands.

Source: http://www.inc.com/ss/5-types-entrepreneurs

Social Marketing Kenyan Style

Been watching these guys for a while now and I must say I’m quite impressed!

Who are they?
http://www.mzoori.com

Why am I impressed?
They have built up the hype! I can’t wait to get an invite and see what they have to offer.

They are all over twitter with 281 followers and on facebook with 14.5K likes which is very impressive.

They have utilised social media to create a great buzz about their product. They made me change my name to ‘Mzoori” just to get an invite!

Well done Mzoori.

Zj

Read the Proposed Kenya Constitution on your Mobile Phone – http://Katiba.Mobi

We finally got to release the mobile website – http://katiba.mobi

Its optimized for mobile device usage using XHTML-MP.

Its purely a tool that allows anyone anywhere with a mobile phone to read the Proposed Kenya Constitution.

We hope you’ll make an informed choice come the Referendum.

Zj

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