Characteristics of the Bottom of the Pyramid consumer group are as follows
- Life is hard, the only certainty is uncertainty.
- Planning is a challenge.
- Trade-offs are a way of life.
- Buying in bulk
- Sachet marketing
- Pay as you go
- On demand within constraints
Source: Niti Bhan from Aalto University Design Factory (http://www.aaltodesignfactory.fi/ )