The campaign revolves around a Facebook competition that allows contestants to post pictures of themselves interacting with the NIVEA Menergy brand.
Winners will receive gift hampers and will be announced every week. To vote for photos, people have to be “fans” of the “NiveaMenergy.co.ke Facebook page”.
This is really innovative as it shows how brands can utilise social media for engagement with their customers and brand champions. Brand equity and awareness are increased through the promise of rewards. People will be seeing, talking and experiencing your brand.
We look forward to seeing more of this on the local scene..