Synovate’s Kenya Digital Study Report

Synovate

Synovate’s ‘The Digital Divide’ Report on Internet Useage in Kenya - Interesting stats:
If internet become faster, 27% will communicate/socialise more with friends and relatives, 21% increase duration of surfing the net, 21% will download more games, music, videos and software.
Pay attention to internet adverts – 62% of 18-24years, 59% of 25-34years, 41% of 35-44years.
Get the full report here – http://bit.ly/99AxoK

5 Comments

  1. Liz King’ori June 3, 2010 12:54 PM

    Hi,

    I’m interested in studying the full report. Kindly share it with me, i’m doing a research on digital villages and would want to get more information on internet usage, penetration and divide between the rural and the urban areas.

    Regards,
    Liz.

  2. Liz King’ori June 3, 2010 12:57 PM

    Thanks, i got to download it :-)

  3. Philip M.M February 9, 2011 4:10 PM

    A very informative report. Do you have any study on Digital divide among the Kenyan teachers? If so share with me please. Thanks you.
    Regards

  4. Esther Kiragu February 23, 2012 9:07 AM

    Hey kindly please provide me with some information on how social media.am doing an academic research on how kenyan media-specifically NTV is using social media as ap.r tool to retain their audiences.Do you have the latest synovate report on Ntv’s audiences and their demographics?Any help will be highly appreciated.

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