Are you one of these? If so, the following questions and tips will improve the number of visitors to your website.
1. What is the objective of your website?
Many website owners never ask themselves this question. They set up websites cause they need a ‘web presence’. This is a very critical step in developing your E-Business strategy.
2. “My website looks great!”
Yes, it may look great to you, but who visits it? Let the professionals do their job when it comes to design. Your taste in website design are not those of your users. Listen to them.
3. Killer Content.
Copying and pasting the brochure you developed for a trade fair two years ago is probably why visitors get bored the moment they arrive at your home page. Invest in a copywriter or professional web development company to help create your Killer Content.
4. “The navigation needs to be different from my competitor!”
Your website needs to be accessible and navigable by your visitors. Using a non conventional, almost esoteric navigation style is no way to help them guide through your website. If it works don’t fix it.
5. “I need the latest features on the website! It must be futuristic and bleeding edge”
Technology is but a tool to realize business objectives. Remember technology for technology’s sake serves no ones’ interests. Especially yours! Keep it simple, functional and smooth.
If you would like us to help you improve your website, contact us at info(at)zilojo.com